Context
Brand goals, product specifics, audience interests and the cultural context around them.
AVAILABLE FOR PROJECTS
INTRO
ROOFTOP / 01
Daniil Popov
CREATIVE LEAD · CREATIVE STRATEGIST
Need an idea? You know who to call. Or text. Whatever works.
PROFILE
STREET / 02
Background
For the last 12+ years, most of my work has started with some version of: “We need an idea!” Sometimes that meant building a campaign platform. Sometimes a branded format, an influencer mechanic, an event concept or a digital experience that didn’t have a proper name yet.
I work across creative strategy, concepts and production, taking projects from brief and pitch to scripts, mechanics, production and launch. Over the years, I’ve worked on hundreds of projects across Europe, the US, LATAM and Russia.
Clients include BMW, L’Oréal / Lancôme, Philips, JDE, Plarium, Nexters, NetEase, Yandex, OPPO and others, across gaming, tech, FMCG, beauty, automotive, travel, toys and more.
I like ideas that work on both sides: they should give the brand something worth saying, and the business something worth earning. Views are great. Sales are better.
GAMING
ENTERTAINMENT
TECH
FMCG
LIFESTYLE
PROCESS
UTILITY / 03
A good idea works when every part connects.
Idea
A creative concept and mechanic built for the right format, platform and audience.
Execution
Production, launch and quality control that keep the original idea working in the final result.
CONTACT
METRO / 05
